SEO Best Practices
1.5 Entry Points
The common mistake is to try to stuff keywords onto a single page. The section on Index Card Concept explains the proper model for page construction. The section on Densities explains relevance. The main idea is to optimize a page for no more than two (2) search keyword phrases. Ideally pages should be optimized using "nested" phrases such as; credit card and credit card comparison. This will create multiple entry points to the website. The challenge is then to channel the traffic to purchase.
Providing highly relevant pages targets the professional user in that the information sought is provided and encourages drilling down for other information or for conversion to a sale. It is very important to do usability testing on entry pages to develop the best possible arrangement of data and images to channel the sale.