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SEO Best Practices


1.1 Business Goals

The first part of this approach is to identify the business goals. What is the business owner trying to achieve? Certainly, selling a product or service is paramount. On a website, there is no opportunity to converse with a prospect. As in all sales, objections need to be overcome. Information should be presented in a manner that addresses objections and presents it in a succinct fashion, so as not to overwhelm and frustrate consumers. Providing this information is where keyword phrases are pinpointed and information is presented clearly, similar to filling cabinet like tabs; easily searched, scanned and accessible.


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